IADA

Local Expertise , National Support

We are rightly proud of our independently owned status. We are not hampered by corporate politics, our stock is held locally not in some central hub and our people do not have to work through five layers of management to be able to help you out of a tight spot. However we admit there are times when you need friends to compete with a bigger gang, and this is where IADA comes in.

In the mid 1990's Premier, along with a number of other independent distributors where already discovering the benefits of co-operation through a user group developing their computer systems. It became apparent that the pooling of resources could benefit our customers. Our buying power increased ensuring our prices were competitive and now we had an affiliation to a 60 branch network giving national coverage. Click on the logo to learn more about the organisation